Salma Hayek Spearheads Tetanus Campaign

Salma Hayek is not only a new mother, she is also the new spokeswoman for “One Pack, One Vaccine”, a global initiative launched in 2006 to provide tetanus shots to mothers and infants in Asia and Africa.

From April 1 to June 30 this year, Procter & Gamble will donate five cents from every specially marked Pampers product sold in the US and Canada to UNICEF. This is expected to raise over $1 million for the program.

“In our own small way, this is an opportunity for moms like me here in North America to help other mothers on a global level,” said Hayek.

Kirk Perry, the North American Pampers Baby & Toddler Care VP, added, “We are inspired by this program because it invites Pampers moms and dads around the country to join us in saving lives around the world.”

“Childhood immunization is routine in the United States,” said President and CEO of the US Fund for UNICEF, Caryl Stern. “But each year 140,000 infants and 30,000 women in developing countries die from tetanus – a life-threatening but preventable disease, which can be contracted during childbirth. I applaud Salma and Pampers for joining UNICEF in the fight against tetanus and helping us to move closer to our goal of completely eliminating the disease.”

UNICEF has already provided over 25 million tetanus vaccinations, and is aiming to supply at least another 27 million through this campaign.