By Elizabeth Willoughby on
Nonni’s Biscotti, maker of traditional Italian biscotti, has taken up cause with Susan G. Komen for the Cure, the world’s largest grassroots network of breast cancer survivors and activists. Nonni’s will auction over 50 coffee mugs, each autographed by a different celebrity, and donate the total proceeds to Komen for the Cure.
Celebrities such as Andie MacDowell, Mimi Rogers, Jennifer Tilly, Montel Williams, James Woods, Sacha Baron Cohen and Lil' Kim have given their signatures to the mugs for auction. Now, during National Breast Cancer Awareness Month, the eBay Giving Works site has posted the auction items.
Nancy Brinker created Susan G. Komen for the Cure in honor of her dying sister’s wish to speed up research and, meanwhile, make the treatment process a little more esthetic and feminine friendly. A global breast cancer movement was launched, “fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.”
Nonni’s Biscotti’s strong connection with women was the motivation to form a partnership with Susan G. Komen for the Cure. Says Nonni’s marketing manager Matt Duffy, “We are proud to help raise funds for research, education, screening and treatment that will hopefully eliminate this disease one day. We hope this charity auction will not only help raise funds, but also increase awareness about breast cancer.”
Nonni’s is also offering pink boxes of biscotti. Customers can enter the UPC code from the box at the Nonni’s website until the end of February, and 75 cents will be donated to Komen for the Cure.
For a complete list of celebrities involved in the signature coffee mugs, go to http://www.nonnis.com.
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