Actress Julianne Moore's Valentine’s Day card campaign for Save the Children is once again raising charity cash.
The cards feature the artwork of children. The five pieces of artwork were designed and chosen by kids through a children’s Valentine’s Day card contest and learning project. Students in pre-K through 12th grade submitted art for the cards through their schools and then voted online for their favorites in five age categories. The voting to select the winning designs took place in December. The cards will benefit Save the Children’s early childhood, literacy, nutrition and fitness programs in the U.S.
The Valentine’s Day Art project, which is spearheaded by Moore, is a part of a larger effort to raise awareness among kids about the child poverty crisis and empower them to end it. In the U.S. today, an estimated one in six children lives in poverty.
“There are no better or more credible advocates for kids than kids themselves,” said Moore.
Save the Children began work in the United States in 1932, to help the coal mining families of Appalachia during the Great Depression. Today, Save the Children provides health and education programs to thousands of children and teens in the United States.
In the US, Save the Children provides programs for physical activity, nutrition, early childhood education and literacy to over 35,000 children in some of the poorest communities. Thirty minutes of daily physical activity is provided in the forms of walking, hiking, yard work, dancing, bicycling, jogging, aerobics, basketball and playing tag, along with nutritional snacks and education to battle the obesity epidemic. The Early Steps to School Success program educates parents and their children up to 5 years old on language, social and emotional development, and, through the Literacy Block program, children receive guided reading practice and in-school support for struggling readers.
“I was particularly moved to see firsthand how these programs are helping to foster children’s love of reading by teaching new moms about early learning activities for their young children and helping struggling students overcome obstacles to reading,” said Moore.
For a donation of $20, you’ll receive one set of five Valentine’s Day cards and at the same time you’ll be helping Save the Children provide programs focused on early childhood education, literacy, physical activity and nutrition. To view the cards and make an order, click here.