Shu Qi To Front Paint A Smile Campaign

Taiwanese movie actress Shu Qi is to be the new ambassador for Frederique Constant & the Paint a Smile Charity Project at the Beijing Children’s Hospital.

The 32-year-old star of films such as The Transporter and New York, I Love You, will front the new campaign for luxury watchmakers Frederique Constant, who recently announced their support to Paint a Smile for their next project at the Beijing Children’s Hospital.

Paint a Smile’s mission is to reduce patient anxiety and make hospitals more cheerful and friendly by permanently turning cold and impersonal environments into colourful and welcoming worlds. The charity was established by Laura Cotton after a tragic accident in her family made her decide to dedicate her life to the improvement of the hospital environment. Now the charity trains and sends professional teams of Smile Painters around the world to decorate and transform bare white walls into landscapes of dreams and fantasy.

‘I was delighted when Frédérique Constant asked me to be their Chinese Ambassador for the Ladies collection," said SguQi. "I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate’.