By Tim Saunders on
Pop’s favorite princess Mariah Carey has been named an Ambassador for a major hunger relief charity.
The 38-year-old singer will front the Yum! Foundation’s appeal to raise money for the United Nations’ World Food Program. She will appear in a series of posters at Yum’s restaurant brands – including KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W – in 36,000 stores in over 112 countries. The posters will be accompanied by a television campaign voiced by Muhammad Ali's wife, Lonnie Ali.
Carey’s part in the campaign is to encourage people to pick up a coded card at any of Yum’s restaurants. The card will allow fans to download her song, “Love Story,” off her latest album, E=MC2, at www.FromHungerToHope.com. For every download, Yum will donate $0.25 to the Yum! Foundation’s Hunger Relief campaign.
“Hunger is unacceptable,” said David C. Novak, Chairman and CEO of Yum! Brands. “As a society, we should not and can not tolerate the fact that 850 million people are starving and go to bed hungry every day. As the world’s largest restaurant company, we believe it is our privilege and responsibility to find a meaningful solution to this critical problem. Yum! Brands is determined to be a leader in wiping out hunger. We are committed to raise awareness, volunteerism and money to address this problem. We hope to move millions of people from hunger to hope through our efforts.”
Yum! and its brands have donated more than $46 million of prepared food annually over the last decade to the underprivileged in the United States. The company is also the primary sponsor of the Dare To Care Food Bank based in Louisville, Kentucky, and has donated $8 million to the organization over the last 8 years.
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