Clinique, a leader in global beauty, is on a mission to spread smiles across the globe, by reinforcing its long-standing commitment to children and education. Today the brand announced a multi-year partnership with Happy Hearts Fund, an international charity founded and led by Petra Nemcova, helping to build and rebuild schools in areas affected by natural disasters.
“Education is the single greatest opportunity one can give to a child,” said Lynne Greene, Global Brand President, Clinique, Origins and Ojon. “It is the passport to brighter possibilities, transforming individuals, families and communities along the way. With Happy Hearts, it is our mission to put a smile on the face of every child we touch. Petra’s passion and commitment to this cause have been an inspiration to everyone at Clinique, and we feel that together we can accomplish great things.”
Clinique chose to partner with Happy Hearts Fund to reinforce the brand’s long-term commitment to children and education. Happy Hearts Fund is active in six countries and has built or rebuilt over 70 schools and kindergartens. Since its inception, the Fund’s programs have benefited more than 41,000 children and 340,000 community members. Through this partnership, Clinique and the Fund will develop educational institutions for children globally.
Petra Nemcova, Founder and Chair of Happy Hearts Fund, echoes Clinique’s emphasis on education and sentiments about the partnership, saying, “I am very excited about this partnership as we share so many of the same philosophies with Clinique and I know that together we can give more children access to education, the most important and empowering tool for their futures. Together we will create many Happy Hearts.”
Nemcova launched Happy Hearts Fund in 2006 to bring hope to the lives of children affected by natural disasters. As a survivor of the 2004 Indian Ocean Tsunami in Thailand, Nemcova witnessed the devastation of communities, families, and children. By focusing on rebuilding and building schools in areas affected by natural disasters, the fund helps provide a safe haven for children, and a sense of normalcy.
On December 1, 2012, the brand will introduce a limited edition Happy Heart 30ml fragrance for $37 (SRP). $10 from the sale of each fragrance will go directly to Happy Hearts Fund. Clinique has also created a limited edition T-shirt for $16 (SRP), with the message “Make Someone Happy,” a mantra the brand hopes will inspire everyone to consider the act of giving and sharing during the holiday season. $5 from the sale of each T-shirt will go to Happy Hearts Fund. Both products will be sold in the US and Canada, exclusively.
