By Abhishek Seth on
Snicker bars, candy wrappers and smiling bellies are not the only things happening this Halloween. For the sixty-second year now, UNICEF is hosting its annual Trick-or-Treat campaign. Leading the way, Chloë Moretz is this year’s new face.
Best known for playing Isabelle in Hugo, the critically acclaimed teen actress is supporting one of the longest-running youth engagement campaigns in the United States: Trick-or-Treat for UNICEF.
This prestigious torch of support has been passed on through generations of household names. Sarah Jessica Parker, Katie Couric, and Selena Gomez are some of those notables who have served their time as ambassadors for this hopeful tradition.
“Trick-or-Treat for UNICEF gives kids the freedom to choose how they’d like to express their support through a variety of activities,” describes Chloë.
“I love dressing up and taking part in [Halloween] festivities,” explains the actress. “That’s why I can’t think of a better way to honor this annual tradition than by supporting UNICEF, an organization that has saved the lives of millions of children across the globe.”
The concept is simple: While trick-or-treaters wander the streets in eerie haze, amassing heaps of glistening goodness, they can unsheathe their UNICEF collection boxes and invite donations.
To date, the Trick-or-Treat for UNICEF campaign has raised $167 million, financing lifesaving programs around the world.
The money raised from Halloween alone has helped UNICEF provide clean water and sanitation, health care and immunization, nutrition, education and energy relief to children in 190 countries and territories.
This autumn a new set of characters will personify this year’s collection boxes, revolutionizing the iconic orange box in a way that allows children to express themselves, while helping to raise money for other kids in need around the world.
In addition to the vampire, black cat and princess characters, among others, for the first time in over 60 years trick-or-treaters this year will be able to design their own collection boxes in the Create-a-Character contest.
Original designs may be submitted here. The winning designs will become part of a limited-edition collection for next year’s campaign. The contest runs until October 26th.
Chloë will most definitely be designing her own Trick-or-Treat for UNICEF collection box. She will post it online at trickortreatforunicef.org this month.
For Trick-or-Treat for UNICEF collection boxes and fundraising kits, click here. You can also call 1-800-FOR-KIDS before the end of the month.
Supporters can donate $10 to Trick-or-Treat for UNICEF on their cell phones by texting the word “TOT” to UNICEF (864233).
Copyright © 2012 Look to the Stars
