“You can’t handle the truth” about your food, insists Bill Maher in a humorous Public Service Announcement released this week to support California’s Proposition 37. Early voting began yesterday in California.
The parody video, which premiered on Extra!, features Maher and nine other celebrities — Danny DeVito, Dave Matthews, Jillian Michaels, Kristin Bauer van Straten, Emily Deschanel, Kaitlin Olson, Glenn Howerton, John Cho and KaDee Strickland – poking fun at the ludicrous arguments against labeling genetically engineered foods. The video ends with a passionate appeal for voters to pass Proposition 37, which would make California the first state to require labeling of genetically engineered foods.
Opponents of Prop 37, including giant pesticide and processed food companies, are spending $35 million in an effort to defeat consumers’ right to know about GMOs. See the video here.
The video was sponsored by Food & Water Watch, which is working to raise money to get it on network television.
“While the parody of the food and pesticide companies’ arguments in opposition to Prop 37 is humorous, there really is nothing funny about the fact that Californians lack the most basic information about the food we eat,” said Food & Water Watch Pacific Region Director Kristin Lynch. “We hope the fans of these popular artists share this video with everyone they know to spread the word about how important it is to vote yes on Prop 37 to make GE labeling the law.”
“We’re proud to stand with these celebrities, the 2,100 endorsing organizations, and the millions of moms, dads and consumer advocates across California who are saying Yes on 37 because we have the right to know what’s in our food,” said Stacy Malkan, media director for Yes on 37.
Other celebrities supporting Prop 37 include Chevy Chase, Maroon 5, Daryl Hannah, Russell Simmons, Rashida Jones, Elijah Wood, Alicia Silverstone and Jack Johnson.
For more information on Prop 37, visit www.carighttoknow.org
