Former All Black Jonah Lomu is teaming up with UNICEF as part of the Live Below The Line campaign.
The rugby giant and UNICEF ambassador is planning to raise awareness of poverty by living on only NZ$2.25 a day on food and drink for five days.
“Five days of living on $2.25 a day is going to be tough, but that’s what life is like every day for 1.4 billion people around the world,” Lomu said. “Even in our Pacific backyard, up to 40 per cent of children haven’t grown at the right rate because of malnutrition. I want to help lower these numbers.”
The Global Poverty Project's Live Below The Line challenge takes place from September 24 to 28, and aims to help people understand the experience of the 1.4 billion people who live in extreme poverty around the world.
1 in 4 households in the Pacific Islands live below the poverty line. And children are especially vulnerable. Every year, around 18,000 children die before they can celebrate their 5th birthday in the Pacific. If their families could afford good food and health care, many of these children would be alive today.
To find out how you can join Jonah in the campaign, click here.
