‘N Sync’s Lance Bass and Entourage’s Emmanuelle Chriqui are battling to see who can raise the most money for their favorite charity, St. Jude Children's Research Hospital or Colon Cancer Canada.
The Power of 2, a charity initiative dedicated to unlocking celebrity power for social good, has wrangled the star studded pair to duke it out for their debut American P2 match-up – and there’s a catch, the loser has to perform a crazy stunt.
The Power of 2 allows celebrities to go beyond the red carpet and use social media as a tool to make meaningful social impact and educate their fans. And, the bet will make things very interesting. Fans can donate $2 or more to Emmanuelle and Lance’s favorite charity at www.power-of-2.org as many times as they would like up till midnight on Thursday, June 14th to see who will be crowned the Power of 2 champion.
Both charities will win, but the celebrity loser will have to cash in during a very public dare. If Emmanuelle wins, Lance will dress up as PooFu the dog (a costume he wore for one of his first jobs in Laurel, Mississippi) and Emmanuelle will walk him though LA’s Runyon Canyon, the area’s most popular hiking and dog walking spot.
“I lost my mother to colon cancer at a very young age and my father continues to battle the disease,” states Emmanuelle. “This is a cause very close to my heart, and it’s a preventable cancer if caught in time. That’s why I’ve made it my mission to promote awareness and take the shame out of getting tested. And this spring I’m looking forward to this Power of 2 competition, earning the most donations and taking Lance on a good long walk.”
But if Lance wins, Emmanuelle will have to hit the stage and sing with Steel Panther at the House of Blues on Sunset Boulevard and face that all too common fear, even for an accomplished actor, singing in public!
“I know Emmanuelle has a real fear of singing in public, so if I’m going to win this Power of 2 wager I want to see her hit the stage,” says Lance. “And this is such a great, and easy, opportunity for all of us to use social media for good. My charity, St. Jude Children’s Research Hospital, does more than good. They change the lives of kids and families all over the world, every single day.”
The Power of 2 is win-win-win: Both charities get a big check to support their great work, Emmanuelle and Lance have fun online conversations with their fans and colleagues, and fans get an opportunity to engage and support their favorite celebrity through an important social cause.
That’s the Power of 2.
Get social: Twitter @PWROF2 and Facebook
