eBay, the world’s largest online marketplace, is teaming up with Brad Pitt's Make It Right to take charitable fundraising to a whole new level with a physical space and interactive bidding.
Fans are invited to walk through a gallery featuring one-of-a-kind celebrity experiences and mementos to be auctioned off for charity on eBay Celebrity. Smartphones add a hands-on element to visually innovative displays, enabling attendees to participate in an interactive bidding process via dimensional QR codes by utilizing the eBay mobile app to bid in real time as well as track auction progress.
The elite exhibition brings celebrity charity auction items to life in New York’s famed Chelsea Market, with 100% of proceeds going to Make It Right, a non-profit foundation building sustainable, affordable homes in disadvantaged communities. Launched in November, eBay Celebrity is a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes.
Charity auction items include a diverse range of rare collectibles and experiences from celebrities spanning sports, movies, television, music and pop culture with all proceeds benefitting Make It Right, including:
- A 30 Rock set visit for four to meet Alec Baldwin
- A set of scrubs from ER signed by George Clooney and the original cast members of the television show
- A Zac Posen dress worn by Kim Kardashian on The Tonight Show with Jay Leno
- An autographed basketball from Chris Paul and two tickets to an upcoming Los Angeles Clippers game
- An autographed Baby Taylor guitar from Katy Perry
- A tennis match and set visit with Kevin Spacey
- A Bottega Veneta gown worn by Charlize Theron on the red carpet
- Kanye West's iPod, engraved for the winning bidder
- A lunch with Rachel Zoe and her husband Rodger Berman, a tour of her Beverly Hills headquarters, and a hair and makeup session with Joey Maalouf
“We’re thankful to everyone who generously gave to help Make It Right and to eBay for their support,” said Brad Pitt, Make It Right founder. “We hope that the people who check out the auction will have fun with it and know that their bids go directly to build sustainable, healthy homes for disadvantaged families.”
Charity auction items will be featured in an interactive multimedia gallery exhibition located within New York’s Chelsea Market in the newly renovated corner space at 15th Street and 10th Avenue. The space is open to the public starting Feb. 9 through Feb. 11 from 10 a.m. – 8 p.m. and on Feb. 12 from 10 a.m. to 5 p.m. Fans outside of New York can find details of each charity auction item and experience by downloading the eBay app for mobile devices, or online at www.ebay.com/celebrity. Bidding starts online 3 p.m. EST Feb. 8 and will conclude 4:15 p.m. EST Feb. 15.
“We are thrilled to bring the eBay online charity auction experience to life in a physical and interactive gallery where fans can connect with their favorite celebrities,” said Richelle Parham, chief marketing officer for eBay. “eBay has consistently been the platform of choice for celebrities and their fans looking to raise funds for charity; and we are delighted to help Make It Right reach their fundraising goals.”
