By Steve Purcell on
Bono’s AIDS charity (RED) is set to benefit from an arrangement the singer has made in conjunction with Motorola and the UK’s Carphone Warehouse.
Each sale of a £149 handset from Motorola will be met with a £10 contribution to the charity from the electronics giant, and 5% of subsequent call charges will also go directly to the charity.
Bono has helped (RED) build similar partnerships with Gap, American Express, Emporio Armani and Converse.
Copyright © 2006 Look to the Stars
Source: Digital Spy
