By Delinda Lombardo on
Mary-Kate and Ashley Olsen have teamed up with TOMS Shoes to create their own footwear line to benefit children.
The super-star sisters, who already have their own fashion lines – including the Row – were inspired to work with TOMS Shoes based on the charitable aspect of the company.
Ashley said: “We feel it’s really important to spread awareness of the Toms One for One mission. For every pair of TOMS + The Row shoes sold, a child in need will receive a new pair of shoes. TOMS + The Row customers will have the ability to give back and create change with a single purchase.”
Mary-Kate added: “The giving is immediate. Having the opportunity to be a part of something so meaningful has made the collaboration with TOMS special to everyone at The Row.”
TOMS Shoes was founded in 2006 by Blake Mycoskie with a simple premise- with every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what TOMS is all about. The TOMS mission transforms customers into benefactors, which allows them to grow a truly sustainable business rather than depending on fundraising for support.
Blake says he is hoping the collaboration will help heighten the exposure of his charitable mission.
He told WWD: “We understand that it’s a luxury to be able to give, and everyone at TOMS takes this to heart. The feeling we get from being able to give new pairs of shoes to children in need is extraordinary, and with The Row, we’ve found a partner whose amazing interpretation of our classic alpargata has truly taken our product to an entirely new level.”
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