National fashion retailer Vanity is partnering with pop band OneRepublic to help fight hunger with a promotion that will benefit Feeding America, the nation’s largest hunger relief organization.
The “Share the Secret About Hunger” campaign aims to raise awareness about food insecurity incurred by 49 million Americans everyday at a national level as well as provide hunger relief for people in communities across the country.
From September 7 through October 16, Vanity will be collecting non-perishable food donations in all of its stores, which will be distributed to local food banks that partner with Feeding America. Vanity, in association with Interscope Records, also will be selling exclusive OneRepublic “Waking Up” CDs, and offering chances to win prizes in-store and online. Vanity will donate all of the proceeds from CD sales to Feeding America. Every CD sold will help to provide approximately 21 meals for those in need.
“About 1 in 6 Americans suffer from food insecurity, which means people in our own community – friends, family and neighbors — do not have the means to eat three meals a day, seven days a week,” says Katie Wohlman, Vanity Marketing Manager. “As a whole, the Vanity staff feels it’s important to partner with our customers and other organizations to help make a positive impact in the communities we serve. As September is National Hunger Action Month, we feel privileged to work with OneRepublic, Feeding America and local food banks to help fight the hunger crisis in America through this timely campaign.”
During the six-week promotion, Vanity will offer customers who donate food or buy the OneRepublic CD with a coupon for 25% off one regular-priced item, redeemable in store or online at eVanity.com through November 23, 2010.
Vanity will play songs by OneRepublic including “Secrets” the first single from their new CD entitled “Waking Up”, in store and online, with a special message about hunger relief pre-recorded by the band. Vanity will inform customers about the promotion through in-store signage, audio and video announcements; text messages; e-mail blasts; and social networking (on Facebook and Twitter). All messages will direct customers and fans to eVanity.com to learn more about hunger relief and learn how to get involved in the promotion, enter the sweepstakes, and check out more music by OneRepublic.
Prizes include:
- one grand prize of a trip for two to see OneRepublic in concert with a meet and greet, plus a $500 Vanity gift card
- one first-place prize, including an iPad, autographed CD and $100 Vanity gift card
- five second-place prizes, including an iPod Shuffle, autographed CD and $50 Vanity gift card
- 10 third-place prizes, including an autographed CD and $25 Vanity gift card.
“The big winners, however, will be the people who receive food, thanks to the efforts of Vanity shoppers and fans of OneRepublic who show their support with food donations and CD purchases,” Wohlman added.
For more information about the “Share the Secret About Hunger” campaign and hunger relief in the U.S., visit eVanity.com.
