This October, pink is the new black in the world of celebrity autographs. Sharpie, the preferred autograph marker of celebrities everywhere, is inviting actors, athletes, musicians, chefs and others to “ink it pink” in the fight against breast cancer.
For every pink autograph signed and submitted to www.sharpieuncapped.com during the month of October, Sharpie will donate $1 to City of Hope, one of the nation’s leading cancer research, treatment and education centers, up to $10,000.
Sharpie has been a City of Hope partner since 2006 through the sale of its Pink Ribbon marker; a portion of the marker’s sales benefit City of Hope. Since 2006, Sharpie parent company Newell Rubbermaid has donated more than $1 million to City of Hope’s lifesaving research and treatment programs.
“We’re encouraging everyone, especially celebrities whose autographs have the power to raise awareness and inspire others, to ink it pink in October and help this important cause,” said Sally Grimes, vice president of marketing for Sharpie. “City of Hope is on the front lines of fighting this disease and saving lives every day. This is such a simple way to help and a great way for celebrities and their fans to show their support.”
A handful of celebrities, including music icon and self-described breast cancer “thriver” Olivia Newton-John, actress and multi-platinum recording artist Miley Cyrus, and pro football legend Jerome Bettis have already have lent their John Hancock to the effort. Visit www.sharpieuncapped.com to see a collection of celebrity signatures and upload a pink autograph of your own. Anyone can submit a pink autograph because when it comes to giving, everyone’s a celebrity.
“Today, more than 2 million women nationally suffer from breast cancer,” said Steve Martin, associate vice president of marketing for City of Hope. “City of Hope is at the forefront of research to ensure patients, both at City of Hope and nationwide, benefit from new and improved treatments. The support of brands like Sharpie, and the broader support of Newell Rubbermaid, enables us to push science forward and help patients who are fighting cancer. The ‘Ink it Pink’ campaign is a wonderful opportunity to raise awareness of breast cancer and positively impact the lives of women and their families who are facing this disease.”
As part of its commitment to women facing cancer, City of Hope maintains a unique, multidisciplinary Women’s Cancers Program to advance understanding of breast and gynecological cancers, improve screening and develop new treatments, in addition to improving quality of life for survivors.
