By Tim Saunders on
“A Dollar Saves A Life” is the catchphrase of a new advertising campaign featuring Alicia Keys, Jessica Alba, and Somalia-born model Iman, launched to raise awareness of HIV/AIDS in Africa and India.
The stars will join actress Lisa Bonet, Indian model Padma Lakshmi, and Zöe Kravitz – daughter of Lenny Kravitz – in a series of advertisements in magazines across America, as part of Keys’ Keep A Child Alive Foundation’s new “Good Cents Initiative”.
The advertisements will see the stars dressed in stylish black clothes, striking simple yet elegant poses surrounded by accessories and props to promote the new campaign. Keys has been photographed clutching a large pink piggybank, and Alba smiles under an umbrella as coins rain down from above.
“Every penny counts,” read the advertisements. “We see every penny as something worth saving. Please join us in helping children in Africa and India get the vital AIDS drugs they need.”
The Good Cents Initiative was launched in September, 2007, when Keys took part in a roundtable discussion on youth activism with Bono, Shakira, Chris Rock, and Bill Clinton. The event was hosted by the Clinton Global Initiative.
Another star to be involved in an HIV/AIDS related project is singer Johnny Clegg, who has reworked his classic song “Great Heart” with an all-star cast of South African musicians as a fundraiser for the Starfish Greathearts Foundation.
Clegg appears alongside 17 other acts on the recording, including Arno Carstens, Chris Chameleon, Sipho “Hotstixs” Mabuse, and Kahn Morbee from indie-pop group The Parlotones.
The song, released as a radio-only single, is also included on a new benefit album – “Spirit of the Great Heart” – which will raise money for children affected by South Africa’s HIV/AIDS pandemic.
Copyright © 2008 Look to the Stars
