7-Eleven, Inc. has scored Snoop Dogg, a global superstar, as the fourth designer in their charitable “Coffee Cup With A Cause” program.
Credit/Copyright: amy.noesser@ketchum.com
Proceeds from Snoop’s cup will benefit the Snoop Youth Football League (SYFL), a Los Angeles-based football club founded by the entertainer himself 6 years ago to help inner-city kids spend their free time in a healthy, safe environment.
Snoop fans who want to support the SYFL can head into any participating 7-Eleven store across the U.S. to purchase his signature cup, on sale from Sept. 1 through Oct. 18 or while supplies last. 7-Eleven guarantees a $250,000 minimum donation to SYFL, but the support could increase depending on the number of cups sold. Consumers can increase the contribution by purchasing the cup.
To celebrate 7-Eleven’s donation and the launch of his cup, Snoop will make a special announcement at the beginning of his SYFL team’s practice. The kids of the SYFL program – the true beneficiaries of the donation – will learn firsthand about the program and associated donation, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups.
“We’ve been running this league for 6 years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup with A Cause’ program is huge for us,” Snoop said. “It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”
Snoop has recently seen the seeds of his namesake league come to fruition as four of the former players have gone on to play football at NCAA Division1 colleges.
“The Snoop Youth Football League serves an important role in the community by helping kids focus their energy on something positive,” says Rita Bargerhuff, 7-Eleven’s vice president and chief marketing officer. “We believe our customers will want to help make a difference in the lives of these youth by supporting Snoop’s football league through his ‘Cup With A Cause.’”
“I’m just so proud of my league and my players right now, and designing a ‘Cup With A Cause’ is really an exciting opportunity for us,” Snoop added. The entertainer plans to expand his youth football program to other cities across the country, beginning in Chicago this fall.
During 2010, other entertainment and sports celebrities designed cups sold exclusively at participating 7-Eleven stores in the U.S. Cups can be filled with any 7-Eleven hot beverage and customized with an assortment of creams, syrups and spices at no extra charge. Snoop’s cup follows Nicole Richie and Benji and Joel Madden's Richie Madden Children's Foundation, Jennifer Hudson's Boys' and Girls' Clubs of America and John Cena's Make-A-Wish Foundation limited-edition cups.
The Snoop Dogg themed SYFL custom cups are available while supplies last at 7-Eleven’s franchised and company-operated stores nationwide. For more information about this program, please visit: www.cupwithacause.com, www.facebook.com/7Eleven and www.twitter.com/7Eleven.
