Highlander star Adrian Paul's children’s charity The PEACE Fund has been named one of 33 finalists in the Show Us Your Goodness Contest sponsored by Canada’s Snack Alliance Corp. The Peace Fund has an opportunity to win up to $20,000 to help the victims of the Haiti Earthquake.
The general public is being invited to vote for their most inspiring “People’s Pick” award in the Riceworks “Show Us Your Goodness” charity contest, which will award the winners $60,000 in shared prize money.
The company behind the popular contest is Snack Alliance Inc ., the maker of Riceworks Gourmet Brown Rice Crisps. The contest is part of a social media campaign that invites consumers to vote online for the charitable program they believe has gone the extra mile to “serve the greater good.”
“The viral aspect was amazing and we unexpectedly received more than 2500 submissions, which meant we had a difficult time to select the most deserving 33 charity semi-finalists,” says Tricia Ryan, Director of Marketing for Riceworks. "Still, we tried to be fair and visit all issues – health, aging, children, animals, homelessness – in our selection process.
“The nominations really opened our eyes to the selfless and generous nature of all those who support causes that are close to their hearts.”
This voting phase continues until April 30, at which time a select panel of six judges will vote for the top three finalists to win $20,000, and $5,000 each respectively, while the remaining 30 semi-finalists will share $1,000 each as part of the Sponsor’s Choice Award.
