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Paul McCartney turned to Gwyneth Paltrow's website, www.goop.com, to promote his Meat Free Mondays initiative.

“Ok, here’s the story on Meat Free Monday,” wrote Sir Paul. "In 2006, the United Nations issued a report which stated that the livestock industry as a whole was responsible for more greenhouse gas emissions than the whole of the transport sector put together.

“I found this interesting particularly because people at the UN are not a vegetarian society and therefore, could not be accused of bias.

“With this in mind, my family and I launched Meat Free Monday in the UK, an idea which has been gaining support from people like Tom Parker-Bowles who, after a lifetime of denigrating vegetarians, recently wrote in his Daily Mail column, “I wince at the memory of my boorish antics” and who pronounced himself “intrigued” by MFM: “There’s no doubting the plain common sense of the message…Meat Free Monday is something to really savour”. Another supporter is Al Gore who stated that initiatives like Meat Free Monday “represent a responsible and welcome component of a comprehensive strategy for reducing global warming pollution and simultaneously improving human health.”

“The point is that so many people these days are looking for ways to “do their bit” for the environment. We recycle – something we never would have dreamt of doing in the past. Many people now drive hybrid cars but most people understand that we cannot leave this important issue to the politicians of the world. Recently, at the Copenhagen Conference for Climate Change, this issue was not even on the agenda and so I believe it is once again left to us, the people, to do it ourselves.

“It’s amazingly easy to take one day in your week, Monday or any other day, and not eat meat. When you think about it, there are so many great alternatives, for instance, in Italian cooking, so many of the dishes are vegetarian already and Thai and Chinese cuisine are the same. All it means is that you have to think a bit about what you’ll eat that day but, in actual fact, far from being a chore, it’s a fun challenge.

“Having been vegetarians for over 30 years, my family and I find it very simple and in fact, tasty and most enjoyable.

“So there it is! Next Monday – don’t eat meat and do your bit to save this beautiful planet of ours. For more information, ideas and lots of meat free recipes, go to the official Meat Free Monday website www.supportmfm.org

“Rock on ya’ll!”

Click here to read Sir Paul’s full message.

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