Ford Warriors in Pink, in its 15th year of support for breast cancer health, is joining forces with Martha Stewart Living Omnimedia to focus on breast cancer treatments and awareness with a special ‘Warriors in Pink’ episode of the daily syndicated how-to series, “The Martha Stewart Show” airing on October 16.
Martha Stewart Living Omnimedia will help support Ford’s fight against breast cancer with an entire hour devoted to this important cause. Homemaking icon Martha Stewart will host a special studio audience of Warriors whose lives have been touched by breast cancer. This important initiative will culminate with the giveaway of two 2010 Ford Taurus’ outfitted with Martha Stewart inspired items.
“This partnership helps broaden the reach for Ford Warriors in Pink with a different approach by teaming up with the biggest name in home design,” said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company. "As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. This special episode of ‘The Martha Stewart Show’ brings a new element of creativity to drive awareness and further our commitment in the fight against breast cancer."
“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer,” said Janet Balis, EVP Media Sales and Marketing at MSLO. “Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
Ford creates limited edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100% of net proceeds to Susan G. Komen for the Cure 365 days a year.
As a special addition to this year’s campaign, Ford Warriors in Pink is unveiling an all-new stamp kit inspired by the team of crafting experts at Martha Stewart Living Omnimedia. This crafting tool provides Warriors with a creative way to show their support for the fight against breast cancer. Each stamp features one of Ford’s “Symbols of a Warrior,” evoking themes of peace, healing and strength in the battle against breast cancer. Because personal connections to breast cancer are varied, every symbol represents a distinct message of power that is personalized for every Warrior’s journey.
“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer,” Fontaine said. “Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution and now this year consumers can personalize their support with the stamp kit. It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide. For more information please visit www.FordCares.com.
