On Thursday, August 13, Dairy Queen will host the 4th Annual North American “Miracle Treat Day,” when $1 or more from every Blizzard sold on that day will be donated to Children's Miracle Network Hospitals, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.
Last year on Miracle Treat Day, Dairy Queen raised more than $4.5 million for 170 Children’s Miracle Network Hospitals. A cause partner since 1984, Dairy Queen has raised more than $77 million and is one of the top five contributors to Children’s Miracle Network.
This year, Children’s Miracle Network co-founder Marie Osmond taped a PSA in support of the fundraiser to be distributed in advance of Miracle Treat Day to remind her loyal followers to cool off tastefully this summer and help save a child’s life. “Join me August 13 to help kids one Blizzard at a time!” said Marie.
“There are many inspiring people from all walks of life, but none more than young, hospitalized children who face incredible odds every day,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “It’s the courage of these children that makes Miracle Treat Day so meaningful and important to all of us in the Dairy Queen family and we thank everyone who comes out in support of this cause and helps to make Miracle Treat Day such a success.”
Dairy Queen will bring back the Girl Scouts Thin Mint Cookie Blizzard as the featured Blizzard of the Month for August, just in time to celebrate Miracle Treat Day. Girl Scouts Thin Mint Cookie is the most popular limited-time-offer Blizzard ever, since the first one was served upside down with a spoon in 1985. The Thin Mint Cookie Blizzard is made with creamy DQ vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club last year, which has already grown to more than 1.3 million members (log on to www.blizzardfanclub.com). For more information about Miracle Treat Day or Dairy Queen, visit www.miracletreatday.com or www.dq.com.
