Suzy Amis Cameron's Red Carpet Green Dress (RCGD) celebrates its 10th anniversary showcasing sustainable fashion.
In honor of 10 years rocking sustainable dresses on the red carpet, RCGD is pleased to announce that Laura Harrier, from this year’s six-time Oscar nominated film BlacKkKlansman, and Danielle Macdonald, from the Oscar nominated short film Skin and Netflix’s acclaimed DUMPLIN’, will be representing RCGD at the 91st Academy Awards. They will be wearing ethical gowns designed by global fashion houses.
Each year the RCGD campaign has worked with internationally acclaimed designers to dress stars in sustainable formal wear for the Academy Awards®.
To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.
In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices—all delivered through an accessible app.
“I can’t believe it has been 10 years since RCGD was born,” shares founder Amis Cameron. “It has been an incredible journey and inspiring to see how the campaign has grown every year. I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle. From changing one of your meals a day to a plant-based meal, to wearing vintage or ethically made clothes, we can all make a difference. Thank you to everyone for your continued support and joining the green revolution!”
Suzy Amis Cameron is an actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet. She was inspired to create RCGD back in 2009 on her husband, James Cameron’s press tour for “AVATAR”. She wanted to challenge designers to think about fashion in an eco-conscious context. Since RCGD’s inception, a variety of celebrities have represented the initiative at the Oscars, including Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch (The Set Up), Camila Alves, Jake McDorman (American Sniper), Missi Pyle (Gone Girl), and many others. To date, the brands who have partnered and supported RCGD range from TESLA, Vivienne Westwood and Armani, to ESMOD, Reformation, Swarovski, among others.
Proceeds from RCGD go to MUSE School CA, a nonprofit environmental school Amis Cameron founded in Calabasas, Calif. with her sister, Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes with personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go to www.museschool.org.
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