By Delinda Lombardo on
Arsenal Football Club dedicated their Premier League match against Liverpool to their charity of the season, the Teenage Cancer Trust, on Sunday, December 21.
The charity received donations – equaling a day’s wages – from Arsenal players and support staff in an effort to help improve the lives of young people with cancer. They are encouraging fans to give what they can through the ‘Be a Gooner, Be a Giver’ Campaign with a goal is to raise $500,00 for the 2008/09 season.
Arsenal has also shot a short promotional film, ‘Do What I Say,’ which stars Arsenal players alongside teenagers with cancer. It was created and shot by the agency Brothers and Sisters and will appear on www.beagoonerbeagiver.org from 15 December until the dedicated match.
Arsenal Captain Cesc Fabregas said: “I visited the Teenage Cancer Trust unit back in August so I know what this means to the charity and the teenagers it helps. I encourage all supporters to follow our lead and give what they can. This advert is a bit of fun for the players and we hope supporters enjoy it, but there is a very real message in it about helping teenagers and we hope to raise lots of money for this worthwhile cause.”
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