In response to the rising demand for chic, ethical fashion, PETA and Free People have collaborated on a summer fashion lookbook starring Playboy model Bryana Holly, Days of Our Lives actor and America’s Next Top Model winner Sal Stowers, and model Michelle Weinhofen.
From vegan leather strappy sandals and jackets to rayon slips and straw boater hats, the lookbook celebrates Free People’s signature boho style — and PETA captured the whimsical shoot in an exclusive behind-the-scenes video.
“People want to look good and feel good,” says Holly. “Part of feeling good is knowing your fashion has been responsibly sourced and ethically made. We need [people] to be smart in protecting the planet and all its inhabitants. I hope this project helps young women realize that we can live by our unique fashion sense and our values.”
PETA notes that cows destined to be killed for leather endure the same kinds of abuse as those in the meat industry, including dehorning, castration, and branding, all without painkillers. Leather, suede, and fur all have a massive carbon footprint, and the United Nations considers animal agriculture to be a top contributor “to the most serious environmental problems, at every scale from local to global.”
