Leading entertainment and lifestyle retailer HSN has partnered with Jessica Seinfeld and her organization GOOD+ Foundation for a second year to offer an exclusive accessories line, GOOD+.
Appearing in late April, the collection supports fashion for a good cause.
Jessica will appear on HSN on April 27th during “The List: HSN Cares Special Edition” (9-11pm ET) to launch the collection. In conjunction with the launch, HSN Cares will donate three days of diapers to a child in need for every GOOD+ item sold, to the GOOD+ Foundation. HSN customers will also be able to donate to GOOD+ Foundation online at HSN.com or over the phone from April 27th-30th and will receive $10 in HSN Kash for every donation of $10 or more.
“A simple $10 donation provides 10 whole days’ worth of diapers to a family in need, which is an incredible respite for families trying to make ends meet. That donation helps provide a safe, healthy environment for the child and relieves stress for the parents, which builds a happier and more successful family,” said GOOD+ Foundation Founder and Board President Jessica Seinfeld.
GOOD+ Foundation first partnered with HSN last year to design fashions and accessories designed from the heart. This year’s exclusive collection will help provide essential child gear, clothing and services to families in need. The GOOD+ collection consists of transitional and trendy scarves, pants, kimonos, handbags and vests that are perfect for women on-the-go who need a wardrobe that is fashionable and versatile enough to transition from day to night with ease.
“After a successful launch of GOOD+ last year, we’re delighted to welcome back Jessica and her all new collection of apparel and accessories,” stated Carmen Bauza, Chief Merchandising Officer, HSN. “Not only do our customers adore Jessica, but they love to give back and value the charitable component of this versatile collection.”
GOOD+ Foundation is a non-profit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of donated child products and transformational family services.
HSN Cares is dedicated to empowering women and helping families in times of need. The goal is to provide essential items to 500 families that GOOD+ serves and empower them to lift themselves out of poverty. For more information and to shop the collection, visit www.HSN.com (keyword: GOOD+).
