Bono's RED(Wire) To Launch Next Week

A new digital music service offered by Bono's (RED) campaign is set to launch on Monday, December 1 – the 20th anniversary of World AIDS Day.

The singer announced the new system in July, saying: “We are working on [a way that] will help change the way music is received, as well as change the lives of Africans who will die without the AIDS drug that (RED) can provide.”

RED (Wire) will be a subscription-based service that will deliver weekly magazine style installments. For $5/month, subscribers will receive an exclusive song from one of the world’s top artists, a song by an emerging artist, a piece of non-music content called a “Crackerjack surprise,” and stories of how (RED) funds are being used to combat the deadly disease.

MSN will host Monday’s launch, with new songs and videos from U2, Coldplay, Death Cab for Cutie, Dixie Chicks, Jay-Z, John Legend and Sheryl Crow to be available at red.msn.com. Bob Dylan, REM, and The Police will also have videos available exclusively on RED (Wire), and there will also be a special Christmas duet between The Killers and Elton John.

“I like that it stands alone as a creative and fun thing to both receive and participate in,” said Michael Stipe. “And it would be that with or without the charity aspect.”