The V Foundation for Cancer Research, a top-ranked cancer research charity, is thrilled to formally announce its Not a Moment to Lose fundraising campaign.

As the V Foundation’s boldest initiative to date, Not a Moment to Lose will rally supporters dedicated to declaring victory over cancer. The campaign aims to raise $200 million by 2020 and strategically fund emerging, high-impact research opportunities to make the greatest advances in the shortest amount of time.

“This is not a fight any of us can win alone,” said Robin Roberts, V Foundation board member and Good Morning America co-host, who first announced the campaign during ESPN’s Monday Night Football coverage last night. “We need the strongest team possible to ensure victory. Please be a part of the team that never gives up on the fight against cancer.”

Not a Moment to Lose will emphasize how research is transforming the prevention, detection and treatment of cancer. Cancer affects 1 in 2 men and 1 in 3 women in the U.S. Through participation and donations, supporters can ensure scientists are able to build on past investments, spur innovations and translate discoveries into better outcomes. The V Foundation intends to further the momentum behind today’s extraordinary research, but we can only do so with the help of our supporters.

“The launch of this campaign is an exciting step in helping us achieve victory over cancer,” said George Bodenheimer, retired president and executive chairman of ESPN, Inc., as well as V Foundation board member and campaign chair of Not a Moment to Lose. “The campaign is about more than raising money and driving science forward with a passion and a commitment to fund extraordinary research to ultimately save more lives.”

Through a competitive awards process vetted by a world-renowned Scientific Advisory Committee, the V Foundation will continue to award 100% of direct donations to cancer research and related programs. During the Not a Moment to Lose campaign, areas of scientific interest to be funded include the study of prevention signals, clinical trials, pediatric cancer research, immunotherapy pathways, big data collaborations, convergence projects and translational research. The V Foundation will also expand its V Scholar Grant program, funding the best, most-talented young scientists as they launch their own laboratories and further their careers.

“Not a Moment to Lose is a bold campaign with an important goal – stopping cancer,” said Mike Krzyzewski, Duke University men’s basketball head coach and a founding board member of the V Foundation. “It continues my friend Jim Valvano’s message of hope and perseverance. I know he will be proud to see us achieve victory over cancer.”

The campaign launch coincides with ESPN’s 10th annual Jimmy V Week for Cancer Research, as well as the culmination of the V Foundation’s most successful year to date, having awarded more than $23 million in cancer research grants in 2016. During tonight’s Jimmy V Men’s Basketball Classic, V Foundation partners will be recognized for their sustained efforts to help defeat cancer. Included in these presentations will be the BRCA Foundation and Basser Initiative at the Gray Foundation as examples of new partners to be championed, highlighting a $3 million challenge to raise additional funds for BRCA Research Collaborative Grants.

For more information about the V Foundation for Cancer Research and to find out more about Not a Moment to Lose, click here.

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