Ahead of World AIDS Day, December 1, the second annual (SHOPATHON)RED launches this week, jam-packed with winnable celebrity experiences and hundreds of products that fight AIDS with (RED).
It all kicked off on a special ABC’s Jimmy Kimmel Live! (RED) Show, (11.35ET|10.35CT), with surprise guests and special performances from Bono, The Killers, Channing Tatum, Kristen Bell, Julia Roberts, DJ Khaled, Neil Patrick Harris, Halsey, Herbie Hancock and more.
Bono, co-founder, (RED), said; “In the three decades since AIDS started its march across our planet, the world has lost 35 million people to this treatable, preventable disease. Heartbreak and loss to the power of 35 million is unthinkable, as is the fact that 400 babies are still born every day with HIV because their mothers can’t get access to a 30 cent pill. So, (RED) is making it easy for everyone this holiday season to be an activist. And by giving (RED) to your friends and family, you’re making them activists too.”
He added: “As you celebrate Thanksgiving this week in America, I want to say thank you to the American people for all your country has done in the fight against HIV/AIDS. You may not know it, but there are 18 million men, women and children around the world whose lives have been saved because they got the medication they needed, largely thanks to America. Your leadership on AIDS has been heroic and it has always been bipartisan. That is a reason for you to be proud and for all of us to be grateful.”
“Thanks to the kindness of some of the biggest stars in the world, we have a great show for a great cause. World AIDS Day is December 1 and I’m honored to be a part of this very special night to benefit (RED),” said Jimmy Kimmel.
In partnership with online giving platform Omaze, (SHOPATHON)RED is the only place where fans can enter to win – or gift chances to win – a number of once-in-a-lifetime experiences with big stars for as little as a $10 donation to fight AIDS. Experiences include:
• Win a chance to have U2 play for just you during a full dress rehearsal!
• Join Channing Tatum in Las Vegas for ‘Magic Mike Live’ and be his personal guest at the exclusive after-party
• Have tea with Julia Roberts and Bono… You can even bring your problems and they’ll attempt to give you advice!
• Hit New York City, have dinner and see a show with Neil Patrick Harris and David Burtka, with (COCA-COLA)RED matching every donation-to-win, up to two million dollars
• Hold on tight as you take the jet ski ride of your life and Snapchat with DJ Khaled
• Go backstage VIP at The Late Late Show with James Corden, and Carpool Karaoke!
• Hangout at the recording studio and have lunch with Liam Payne
• See ‘Hamilton’ and go backstage with Alexander Hamilton himself, Javier Munoz
• Be Richard Branson's VIP guest at a mystery Virgin event
• Fly to Korea for a VIP experience with K-Pop superstar, G-Dragon
These experiences and others are available only on Omaze.com/RED, with proceeds going to the fight against AIDS with (RED). Donors can get 1000 chances to win and an exclusive (RED) T-shirt for a $100 donation, or a notebook and 500 chances to win for a $50 donation. All campaigns will also have exclusive merchandise available for purchase, including autographed items. Entries close on January 18, 2017.
From today through December, RED.org is stocked with hundreds of stylish products, all of which help fight AIDS. To ease the strain of holiday shopping, Hollywood actress Robin Wright appears in a special (SHOPATHON)RED infomercial, sharing tips on how to fight AIDS… while lying down. Whether its sipping a refreshing (BELVEDERE)RED cocktail on a fake bearskin rug, listening to music on (BEATS)RED headphones, or simply luxuriating in a Pour les Femmes nightgown, Robin brings her unique take on how to shop, recline and fight AIDS all at the same time! The infomercial was produced by Vice and directed by Martin Granger.
From stylish (APPLE)RED accessories to the new LOKAI x (RED) bracelet and even the launch of a striking new (VESPA 946)RED scooter, there are gift ideas for everyone at all price points, with (BANK OF AMERICA)RED as the official payment provider for (SHOPATHON)RED.
Brands featured in (SHOPATHON)RED include aden + anais, Alessi, ALEX AND ANI, Apple, Beats by Dr. Dre, BedHead, Belvedere Vodka, Billecart-Salmon, Bombas, Bucketfeet, Deborah Lippmann, Dyson Inc., Ergo Depot, Fatboy USA, FEED, Fresh, GAP, Girl Skateboards, Global Goods, HEAD, Indego Africa, Kano, Jonathan Adler, Le Creuset, Moleskine, Mophie, Paperless Post, Pour Les Femmes, S’Well, Solange Azagury Partridge, Starbucks, Stephen Webster Ltd., The Giving Keys, Theory11, Tictail, Ubuntu Made, Vespa, Wolfnoir and WTRMLN WTR.
Deborah Dugan, CEO, (RED), said; “It’s really extraordinary to see so many brands and talented people come together to fight AIDS this holiday. As (RED) marks a decade in the fight, it seems fitting that this year’s (SHOPATHON)RED gives people more ways than ever to shop (RED) and save lives. Thanks to the extraordinary generosity of The Bill & Melinda Gates Foundation, every dollar spent is at least doubled, meaning more impact on the ground in Africa where it’s needed most.”
“(RED) consistently displays innovative ways to support the fight against AIDS, bringing people and products together, and raising millions to combat this disease. Thank you (RED)!” said Mark Dybul, Executive Director of The Global Fund.
