Both Brad Goreski and Melissa Rivers know a thing or two about fashion, but this June the duo will strive to prove that teal is the new black and fighting cancer is just one stylish step away.
The dynamic pair will appear in both the print and television public service announcements promoting “QVC Presents Super Saturday LIVE” to benefit the Ovarian Cancer Research Fund Alliance (OCRFA).
The star-studded event is scheduled to air live on QVC from Santa Monica, CA, on June 11 from 4 to 6 PM (ET). The broadcast will feature prestige brands with an assortment of accessories, apparel, beauty, jewelry and more at sale prices reflecting HALF the manufacturer’s suggested retail price. Best of all, 80 percent of the purchase price of donated merchandise benefits OCRFA, the largest global organization dedicated to advancing ovarian cancer research while helping women and their families.
“We are thrilled to have both Brad and Melissa joining our campaign this year and creating awareness for this cause,” said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC. “Their magnetic personalities will inspire shoppers to support our mission of empowering women through the power of relationships.”
Often going undiagnosed in the early stages due to lack of an early detection test, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women. QVC’s PSA campaign was designed to shed light on the disease and, this year, with the help of Goreski and Rivers, expose the cause to more women across the country. Additionally, QVC will harness the power of social media and continue the #KeepinItTeal social media campaign featuring videos of celebrities to help raise awareness for ovarian cancer.
“Ovarian cancer is such a prominent issue in women’s health and it affects so many,” said Rivers. “I’m happy to join QVC in supporting this cause and to give women a reason to give back. This research can truly help to change so many lives for the better. Whether shopping for themselves or for others, viewers can feel confident that their purchases are making a difference.”
“I can’t tell you how excited I am to be a part of this year’s campaign,” said Goreski. “I love being able to empower women to look and feel their best. I’m encouraging all the women in my life to tune in and shop! I know they’ll find something they love while making an important contribution.”
As part of QVC’s ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, this event has generated more than $10.3 million since 2007. For more information, tune in to QVC on June 11, visit QVC.com/SuperSaturday and the QVC apps.
