Beyoncé has named three charities as global partners for The Formation World Tour. The alignment with the three organizations is designed to show fans how easy it is to give back, be involved in their communities, to be kind and at the core — to BeyGOOD.
United Way will have a presence on every tour stop, starting on the North American leg of the tour which kicks off on Wednesday, April 27 at Marlins Park in Miami, Florida. CHIME FOR CHANGE and Global Citizen will have their online activation program for fans in select tour markets, including Houston, Los Angeles, New York, Detroit and London. In addition, there are three signature charity events in three cities; Houston, TX, Compton, CA and Detroit, Michigan.
BeyGOOD was launched in 2013 during the Mrs. Carter World Tour as the charity umbrella for Beyoncé’s global charity initiatives. Millions received tangible help, employment, shelter and more on tour stops in North America, Australia, Europe, South America and the Caribbean as a direct effect of BeyGOOD’s efforts during this time.
Ivy McGregor, Director of Philanthropy, runs BeyGOOD’s day-to-day operatives through Parkwood Entertainment.
“The Formation World Tour creates another exciting global opportunity for people everywhere to BeyGOOD, pay it forward and lend support to those in need,” said McGregor. “Through our collaborations with our strategic charity partners, we’ve created simple ways for everyone to participate. Because we believe together we can make the world better – standing, living and giving in Good Formation.”
There are three simple ways fans can participate in helping others along The Formation World Tour: online, in-community and on-site.
(1) Online – CrowdRise is in partnership with United Way to support the Flint Water Crisis where fans can make a small donation and qualify for an opportunity to win VIP tickets. (2) In Community – United Way to support issues specific to each local tour market. (3) On-site – by signing up to become a Global Citizen, along with CHIME FOR CHANGE, fans will have a chance to win tickets and upgrades at select tour dates.
United Way Worldwide has aligned with Beyoncé’s BeyGOOD initiative to inspire everyone through The Formation World Tour to get involved in building stronger communities. Fans coming together — in activities big and small—will make a difference in their communities throughout the course of the tour.
“We’re grateful that Beyoncé is lending her voice and support to those in Flint whose lives have been impacted by this crisis,” said Brian Gallagher, President and CEO, United Way Worldwide.
Beyoncé has played a pivotal role as a Co-Founder of Gucci’s CHIME FOR CHANGE campaign. CHIME FOR CHANGE, Global Citizen and BeyGOOD have joined forces to create a movement of Global Citizens who will pledge to #StandInFormation against poverty, injustice and gender inequality. Fans in Houston, Los Angeles, New York, Detroit and London who sign up will be entered to win VIP tickets in their respective cities.
In 2015, CHIME FOR CHANGE joined Global Citizen in a multi-year partnership to support programs that effect change for girls and women around the world.
“Beyoncé is catalyzing a movement across the world that will both inspire and motivate,” said Hugh Evans, CEO of Global Citizen. “We are excited to have the opportunity – in partnership with CHIME FOR CHANGE – to channel this enthusiasm to programs and campaigns that will effect real change across the world.”
“As a Co-Founder of Gucci’s CHIME FOR CHANGE campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world,” added Marco Bizzarri, Gucci President & CEO. “CHIME FOR CHANGE is honored to partner with The Formation World Tour and Global Citizen to inspire a global audience to take action for gender equality.”
Fans in Houston, Compton and Detroit will be able to attend special signature events and witness the power of giving for themselves. In Houston the event will be in support of Rudy Rasmus and his passionate work with Bread of Life to combat hunger in the city, and his partnership with the City of Houston on the initiative called TurnAround Houston to create jobs. In Compton the event with benefit Urban Education Institute and its work with youth through music and the arts. In Detroit, this event will serve as a celebration of the resourcefulness of the people of Flint and Detroit, Michigan.
