Charity Founded by Steve Irwin to Sell Wristbands Benefiting Wildlife

Though Steve Irwin was tragically killed in September diving off the Great Barrier Reef in Australia, his legacy will live on in charities that work to help save endangered wildlife.

The charity he co-founded in 2002 with his wife, Teri, the Wildlife Warriors Worldwide (WWW), has announced a plan to sell green wristbands with the words “Wildlife Warrior” embossed on them.

Michael Hornby, fund manager for the WWW, has said that the planning for the sale of the wristbands had been in the works for six months, but “with the untimely passing of our good mate, Steve,” he said, “I guess this project has brought on added meaning.”

The wristbands coincide with the sale of a DVD that feature Irwin’s memorial services, which, when they were being broadcast live from the Australia Zoo, could be seen worldwide.

All proceeds from the wristbands and the DVD will go to benefit the WWW directly.

Irwin’s eight year-old daughter, Bindi, has in a way become the unofficial face of the campaign. Speaking at her father’s memorial service said that she wanted to help save animals “just like he did.”

She more recently called the wristbands “super cool” and said that, “green is the color of nature, and if you wear one it will show that you are really into wildlife and that you are going to make a difference, like my daddy did.”