On December 1 – World AIDS Day and Giving Tuesday – the first ever (SHOPATHON)RED to fight AIDS officially kicks off.
A (RED) shopping extravaganza featuring the likes of Bono, Scarlett Johansson, Snoop Dogg, The Weeknd, Meryl Streep and co-produced by VICE Media, (SHOPATHON)RED will live on-air and online through the holidays, selling iconic (RED) products, limited edition pieces, and the chance for fans to win once-in-a-lifetime experiences with celebrities in partnership with the online giving platform, Omaze.
Raising money for The Global Fund to fight AIDS, every dollar will be matched by The Bill and Melinda Gates Foundation, up to $20 million, meaning there have never been more reasons to SHOP (RED) and SAVE LIVES.
“The progress we have made in the fight against AIDS is immense, but so is the jeopardy if we grow complacent and think we’ve conquered this vicious little virus… Because we haven’t! We have to keep pushing until everyone who needs treatment can get it and until we can prevent the millions of unnecessary new infections we are still seeing every year,” said Bono, co-founder of (RED) and ONE Campaign. “Justice often calls for the power of strange bedfellows, which is why (SHOPATHON)RED is where you’ll see everyone from Bill Gates to Snoop Dogg, Vice and Game of Thrones campaigning to get closer to finishing AIDS once and for all.”
On December 1, ABC’s Jimmy Kimmel Live! will kick off (SHOPATHON)RED with a tongue-in-cheek take on the world of home shopping. Joined by Olivia Wilde, the show will feature (RED) products and guest stars launching once-in-a-lifetime experiences to help the fight to end AIDS. Appearances include Bono, Matt Damon, a live performance by The Killers and special segments with Tom Brady and Shaquille O'Neal, among other surprises. Jimmy Kimmel Live! airs weeknights at 11:35|10:35 CT on ABC.
“We’re doing a very special show on December 1 with many stars in support of (RED) to raise money to fight AIDS on World AIDS Day. It will be a great show for an important issue,” said Jimmy Kimmel.
Want to visit the Game of Thrones set, or hit the saddle for a bike ride with Bono? These are just some of the once-in-a-lifetime experiences that can be won on Omaze, the online giving platform. Other experiences include;
• Going on a one day wellness break with Snoop Dogg in Colorado
• A ’K’ONTOUR’ makeover with Kim Kardashian and her glam squad
• Having your portrait painted by James Franco
• Jimmy Kimmel giving your kid ‘the talk’!
• Getting a passing lesson from Tom Brady
• Walking the red carpet with Meryl Streep
• Getting snapped with Shaquille O’Neal for your 2016 holiday card
• Hanging backstage with The Weeknd
• Going to a UT game with Matthew McConaughey
• Announcing the No.1 track with Ryan Seacrest on the American Top 40
• Assisting Stephen Curry with his pre-game tunnel shot!
These stars, and many others, are offering once-in-a-lifetime experiences in support of World AIDS Day. For as little as $10, fans can enter now for their chance to win on Omaze.com/RED, with proceeds going to fight AIDS with (RED). Entries close on January 21, 2016.
(RED) has teamed up with Gilt, the innovative online shopping destination, to be the official e-commerce partner for the campaign. From December 1st thru 16th, Gilt.com will offer more than 100 stylish (RED) and limited edition products that ‘give back’ with every purchase, raising money to fight AIDS. Gilt will offer something for everyone’s holiday list, featuring products from brands including Alessi, Alex and Ani, Warby Parker, Jennifer Meyer, Converse, Le Creuset, Fatboy, Fresh, Jonathan Adler, Moleskine, Mophie and more.
The store will also offer special limited edition items including a ‘Love Me’ canvas tote bag by artist Curtis Kulig, a printed motif t-shirt designed by EJ Johnson and a very special (RED) flower bouquet from Farmgirl Flowers. To shop this exclusive sale, visit www.gilt.com/RED.
(RED)’s founding apparel partner, Gap, is announcing a $1 million commitment to the fight to end AIDS and is debuting a range of new (RED) styles that will support this promise. Gap denim jackets and t-shirts for men, women and children and a onesie for baby will all be available on Gilt.com/RED, and will also be available in the U.S. on Gap.com and at the 680 5th Avenue (at 54th Street) New York City.
(RED) and eBay are collaborating to auction off one-of-a-kind (RED) pieces and one-on-one brunch experiences with iconic global business figures.
Among those offering an hour or more long brunch include: Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company, Ari Emanuel, Co-CEO of WME and IMG, Neil Blumenthal and Dave Gilboa, Co-Founders and Co-CEOs of Warby Parker, Biz Stone, Ev Williams and Jack Dorsey, Co-Founders of Twitter, Jonathan Adler, CEO of Jonathan Adler Enterprises, Devin Wenig, CEO of eBay, and a trip to Italy to meet Alessandro Mendini, Alessi Design Contributor. All proceeds from the auctions will benefit the Global Fund to Fight AIDS.
Deborah Dugan, CEO, (RED) said; “We’re always looking for ways to partner with the smartest creative minds to help solve one of the world’s greatest problems… but a problem that we can now imagine ending. We’re so grateful to all of the musicians, actors, artists, athletes, brands and creators for their (RED) partnership in helping us deliver an AIDS free generation by 2020. Think of the launch of (SHOPATHON)RED as a countdown to reaching that goal.”
“(RED)’s support of the Global Fund has been absolutely fundamental to our collective success,” said Mark Dybul, Executive Director of the Global Fund. “Delivering private sector investment where it’s needed most – to programs on the ground aimed at controlling a preventable and treatable disease. (RED)’s World AIDS Day campaign comes at a critical moment when funding and focus are needed most to see the world towards the finish line.”
There are even more ways for people to support (RED) and fight AIDS;
• For the eighth year, (RED) partner Starbucks will contribute 10 cents for every handcrafted beverage sold at participating US and Canada locations to the Global Fund to fight AIDS.
• From Nov 30 – Dec 4, Supercell is turning all three of their incredibly popular games (RED) – Clash of Clans, Boom Beach and Hay Day. Special (RED) items are available only on iOS with 100% of proceeds going to fight AIDS.
• Through December 20th, fans of concerts, sports, theatre and family events can support (RED) by adding a $5-25 contribution to their Ticketmaster and Live Nation ticket purchases.
• On December 1st, the Uber app will go (RED). Riders in the US will be able to choose to ride (RED), which will allow them to make a $5 donation to fight AIDS at the end of their trip.
In addition to co-producing (SHOPATHON)RED, VICE takes a look at the revolutionary breakthroughs in HIV/AIDS prevention and treatments in the brand new VICE Special Report: Countdown to Zero, airing at 9pm ET/PT on December 1, exclusively on HBO. The 60-minute report is hosted by VICE co-founders Shane Smith and Suroosh Alvi.
