Ply Gem Industries, a manufacturer of exterior building products in North America, is giving back by uniting with Grammy award-winning country superstar Alan Jackson and low-income families to build affordable housing in partnership with Habitat For Humanity.
The Home for Good Project is a multi-year initiative that includes a donation of over $1 million worth of exterior building products and funds for Habitat for Humanity to use to help families build more than 300 homes throughout the year. In addition, Ply Gem will be the presenting sponsor of Habitat’s Home Builders Blitz, which brings together Habitat for Humanity affiliates and professional builders to build and renovate homes across the United States. The company will support the project with advertising and social media initiatives to encourage its associates, the building industry — including distributors, builders and remodelers — as well as consumers across the country to volunteer in their communities.
The Home for Good Project is grounded in Alan Jackson’s song, “You Can Always Come Home,” from his recently released album, “Angels and Alcohol.” This song is the anthem that will be played throughout the program to remind individuals the importance of having a place to call home. Alan is the program’s ambassador and will help raise awareness through his fan base, social media following and support in a local Habitat Home Builders Blitz event in Nashville, scheduled to coincide with the 2016 CMA Music Festival.
“We are extremely excited about the opportunity to use Ply Gem’s products, including performance siding, windows, stone and trim, to support families and communities across the country. Projects of this magnitude, demonstrating unity and passion toward an incredible cause, will no doubt be successful and change lives,” says Gary E. Robinette, chairman and CEO of Ply Gem. “We are motivated by Habitat for Humanity’s mission of bringing people together to build in partnership and are proud of our alignment with country music icon Alan Jackson. His personal motivation to communicate what home means through his music is now the foundation for the Home for Good Project.”
“We are grateful to Ply Gem, Universal Music Group Nashville and Alan Jackson for their commitment to raise awareness and make Home Builders Blitz a success,” said Jonathan Reckford, CEO of Habitat for Humanity International. “In addition to providing home exterior products for Home Builders Blitz, Ply Gem’s communications efforts well in advance of the event will help connect more people to our mission of providing a foundation for families to build strength, stability and independence.”
