Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that Oscar-winning actress Julianne Moore has been named ambassador for Saks Fifth Avenue’s 2015 Key To The Cure campaign.
For the first time, Saks Fifth Avenue will be teaming up with Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation, created to accelerate innovative cancer research through collaboration among leading scientists from different institutions and disciplines who work together to deliver new therapies to patients quickly. By galvanizing the support of the entertainment industry, SU2C creates awareness and builds broad public support for this effort to combat all types of cancers.
“Everyone has been affected by cancer in some way, whether you’ve known or cared for a loved one facing a cancer diagnosis, or contended with cancer yourself. So I’m honored to work with the Entertainment Industry Foundation and Saks Fifth Avenue to highlight Stand Up To Cancer’s mission to make everyone diagnosed with cancer a survivor,” said Julianne Moore. “I hope everyone will join me in supporting this important cause by purchasing a Key To The Cure T-Shirt.”
Now in its 17th year, Saks Fifth Avenue’s Key To The Cure campaign has enlisted Jason Wu to design this year’s limited edition T-Shirt, benefiting Stand Up To Cancer (SU2C). Available for purchase beginning on October 1 in Saks Fifth Avenue stores and online at saks.com and saksoff5th.com, the tee will retail for $35, with 100% of sales benefiting Stand Up To Cancer.
“It is an honor to partner with Saks Fifth Avenue on their signature charitable initiative Key To The Cure this year. My hope is that people purchase the limited edition tee, which benefits Stand Up To Cancer, an initiative that has made great strides in cancer research,” said Jason Wu.
Marc Metrick, President of Saks Fifth Avenue, stated, “We look forward to Key To The Cure every October. It’s really great to see our stores, customers and vendors rally together to support such a great cause in raising awareness and funds. We are excited to evolve our Key To The Cure campaign with Stand Up To Cancer this year.”
Julianne Moore will appear in a national public service announcement (PSA) wearing the Jason Wu-designed limited-edition tee. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in September and October. Saks Fifth Avenue’s charity shopping weekend will take place Thursday through Sunday, October 15 to 18, at all Saks Fifth Avenue stores and online at saks.com and saksoff5th.com.
“The Entertainment Industry Foundation is proud to continue to join forces, with Saks Fifth Avenue in our shared mission to fund innovative cancer research that is getting new treatments to the patients who need them quickly,” said Lisa Paulsen, EIF President and CEO and co-founder of Stand Up To Cancer. “We’re so grateful to Saks for this longstanding collaboration, and to every individual who contributes to helping those affected by cancer by purchasing a Key To The Cure T-shirt or shopping at Saks during its charity shopping weekend.”
Saks Fifth Avenue initiated its charity shopping weekend in 1999. To date, the company has donated more than $36 million to women’s cancer research and treatment organizations throughout the United States. Organizations benefiting from these funds include: The Breast Cancer Research Foundation; EIF’s Women’s Cancer Research Fund; Cleveland Clinic; Boston’s Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
