Chegg, the Student Hub, U2 and ONE today announced a social media contest to give college students nationwide an exclusive chance to see the rock band up close this summer.
Beginning today, any college student can enter to win 2 fan favorite floor tickets to see U2 as part of the band’s iNNOCENCE + eXPERIENCE Tour 2015. Every one of the band’s 28 U.S. tour dates this summer in San Jose, Phoenix, Los Angeles, Denver, Chicago, Boston and New York City will host ten winners and their guests.
“As U2 kicks off their 2015 tour next month, they are looking forward to working with Chegg, allowing them to engage with their fans new and old at colleges across the country,” said U2 Manager Guy Oseary, adding, “Chegg’s enormous reach to college students gives U2 the opportunity to go back to their roots and have some fun with fans.”
ONE, an advocacy organization co-founded by Bono in 2004 to help end extreme poverty, is also partnering with Chegg to bring this U2 concert experience to students. ONE actively works to encourage millennials to get involved in the fight for smart policies that save lives. The collaboration with Chegg represents ONE’s initiative to engage and mobilize the next generation in the ongoing effort to end extreme poverty. In addition to this campaign, ONE also runs on campus programs at over 140 colleges and universities across the country.
“If we want effective change, we need to engage young adults in policy and advocacy,” said Roxane Philson, Chief Marketing Officer of ONE. “They are the future, and they’re our future leaders. Working with Chegg and their powerful reach into students and young adults helps us catalyze change and build community around the fight to end extreme poverty. With this concert, we’re able to create a fun experience while also building new ties with this important group of people.”
Students 18 and older attending college can enter for their chance to win by simply visiting music.chegg.com/U2, logging in via Facebook, and entering. Students can enter once daily. Students can also enter once a day for an extra chance to win by Tweeting about the contest with #U2ieTOUR. The winning students will be selected at random following the close of the contest, and the winner’s guest must also be a registered college student. Entries are open today through May 15th, 2015 at 11:59PM PST.
“It’s important to us that we connect with students in and out of the classroom,” said Mitch Spolan, EVP of Brand Partnerships at Chegg. “That’s why it’s so exciting for us to continue partnering with innovative artists to deliver engaging experiences for the 15 million high school and college students we reach. With this partnership, we’re able to connect our students directly with U2 for a unique event outside of the classroom, in a way that only Chegg can.”
