Women’s Health – the fastest-growing international women’s magazine with a global audience of 35 million – and FEED, the social business founded by philanthropist and social entrepreneur Lauren Bush Lauren, are partnering for the 3rd annual RUN10 FEED10 10K race series motivating consumers nationwide to help fight domestic hunger.
Women’s Health is expanding the program this year introducing two new digital platforms, as well as adding new cities to its roster with first time presenting sponsor Lincoln MKC. To date, RUN10 FEED10 has raised over 2.5 million meals to support the cause and is aiming to double that in 2014.
“The concept is simple: run a 10K and provide 10 meals for those struggling with hunger in your community,” says Laura Frerer-Schmidt, VP/Publisher of Women’s Health. “The money from the registration and fundraising efforts will go to support the nearest metropolitan area food bank. And now, with our new digital initiatives, we’ve made it easier for everyone to get involved.”
Kicking off the event series in New York City on September 21, thousands of participants will run down the West Side Highway for the timed 10K race. The presenting sponsor, Lincoln MKC, will provide the pace car at each race. RUN10 FEED10 will also host timed races at Chicago’s Diversey Harbor (10/19) and across the famed Golden Gate Bridge in San Francisco (10/26). Each will include post-race wellness festivals featuring yoga sessions, nutrition and beauty consultations and great giveaways from sponsors including FEED, Lincoln, Panasonic Beauty, Seiko, Chocolate Milk, and GEICO.
“RUN10 FEED10 offers people the opportunity to challenge their bodies, while feeding their souls. As a runner, there is nothing more inspiring than knowing your participation provides 10 meals to families in your local community,” says FEED CEO and Founder, Lauren Bush Lauren. “It has been incredible to watch the momentum build each year as we continue to add new cities and more runners. I am hopeful we will be able to provide a record number of meals to American families this year, as we run together to fight hunger.”
Expanding its reach, Women’s Health is adding more cities to participate in its “Fun Runs” including Minneapolis, MN (Hosted by Next Fitness Star winner Stacie Clark), Denver, CO, Houston, TX, Los Angeles, CA, Phoenix, AZ, Atlanta, GA, Boston, MA and Washington D.C. If runners do not live in one of the Women’s Health host cities, they can still participate by registering on RUN10FEED10.com and using the RUN10 FEED10 training app, created by WalkJogRun, to plot their own course and run their own 10K anytime. If a school, community organization or a large group would like to start a formal Fun Run, they can register as a group and Women’s Health will provide tools including a marketing plan and downloadable promotional materials. All who register automatically provide 10 meals to children and families in America and will receive a limited-edition FEED bag.
RUN ANYWHERE WITH RUN10 FEED10 APP
Women’s Health is launching its new, upgraded RUN10 FEED10 app in partnership with WalkJogRun on August 1. The app, which has GPS functionality and is available on iTunes, turns your phone into a personal running coach to train for the upcoming race and map your run. Upgrade the app for $1.99 and 70% of that fee will support RUN10 FEED10, plus include:
• Product slideshow featuring recommended items from FEED and RUN10 FEED10 sponsors
• Women’s Health Action Heroes, the elite group of brand ambassadors, blog newsfeed to inspire training and fund raising
• Ability to create and share running routes in your city; access routes near you based on your geo-location and see them mapped out, or share routes you’ve created on WalkJogRun.net
SHOP WITH A PURPOSE!
Women’s Health is also launching a new digital component for RUN10 FEED10 by partnering with PlanG, the intuitive platform connecting consumers with non-profits to make charitable giving easy. PlanG will add RUN10 FEED10 to its list of top-tier charities offering an easy way to raise funds. Women’s Health is the first magazine to work with the philanthropic company, which has relationships with more than 250 major retailers that give a percentage of each consumer’s individual purchases to RUN10 FEED10—such as Macy’s, Target, CVS/pharmacy, Sephora, iTunes, Bloomingdale’s, Walgreens, and many more.
Women’s Health readers download the shopping app, then simply shop online and donations earned with each purchase will go directly to The FEED Foundation on behalf of Women’s Health’s RUN10 FEED10. Click here; install the PlanG shopping app for your web browser and shop at favorite brands to collect your extra giving dollars.
RUN WITH GMA’s GINGER ZEE
Women’s Health is excited to partner with ABC’s Good Morning America, the Emmy Award winning morning show, for its second year to bring RUN10 FEED10 to households nationwide and inspire viewers to run and support the cause. Chief Meteorologist Ginger Zee will be one of the special hosts at the New York City flagship event, kicking off the race and participating in the run. Tune in to GMA in September for more details on how you can get involved.
RUN10 FEED10 CELEBRITY PSA
Women’s Health has produced a new 2014 PSA to raise awareness and encourage consumer participation with new talent including Shailene Woodley, Elizabeth Banks, Kristen Bell, Joel McHale and Kerry Washington.
Sign up for RUN10 FEED10 at www.RUN10FEED10.com. Included in your registration is your race entry, your donation of 10 meals, and a limited-edition FEED bag. If you fundraise for RUN10 FEED10, there’s no minimum fundraising goal. Raise $5, $10, $100 or more! All money raised will help those in need.
To donate, visit the RUN10 FEED10 Crowdrise site and click on the red box that says “DONATE” on the right side of the page.
RUN10 Cities Include:
MINNEAPOLIS, MN: SEPTEMBER 13
NEW YORK CITY: SEPTEMBER 21
DENVER, CO: SEPTEMBER 27
HOUSTON, TX: SEPTEMBER 27
LOS ANGELES, CA: SEPTEMBER 28
PHOENIX, AZ: OCTOBER 4
ATLANTA, GA: OCTOBER 11
BOSTON, MA: OCTOBER 12
WASHINGTON D.C.: OCTOBER 18
CHICAGO: SUNDAY, OCTOBER 19
SAN FRANCISCO: SUNDAY, OCTOBER 26
