The National Audubon Society and Toyota have enlisted Kate Flannery (NBC’s The Office) to help them create a PSA about a serious issue – how to prevent bird strikes around your home.
The video is the first in a series of comedic videos sharing bird-friendly, and conservation tips that Audubon and Toyota plan to roll out over the next year. The videos are presented by Toyota TogetherGreen, a partnership between Toyota and The National Audubon Society that supports and fosters diverse, community-driven conservation projects that result in sustainable and innovative solutions.
The program, now in its seventh year, has invested $25.4 million in community-based conservation, engaging more than 435,000 people in 295 cities and all 50 states. The Toyota TogetherGreen application period is currently open through 6 p.m. PDT on Friday, August 15, 2014. For more information on how to apply for a fellowship or innovation grant please visit: www.togethergreen.org/fellows and www.togethergreen.org/grants.
While the video uses a humorous tone to convey the message, the issue of bird collisions is actually quite serious. A study published last month into The Condor: Ornithological Applications, estimates some 365 to 988 million birds are killed when they smash into structures, with 44% of those mortalities happening at residences (1-3 stories tall). The tips included in the video are a few simple modifications for the home that can help to curb this startling statistic.
The National Audubon Society saves birds and their habitats throughout the Americas using science, advocacy, education and on-the-ground conservation. Audubon’s state programs, nature centers, chapters and partners have an unparalleled wingspan that reaches millions of people each year to inform, inspire and unite diverse communities in conservation action. Since 1905, Audubon’s vision has been a world in which people and wildlife thrive. Audubon is a nonprofit conservation organization.
