Sting is backing an initiative that promotes music and performance in schools in the North East of England.
Music Partnership North is the Music Education Hub in Northumberland. There are 122 music hubs across England which support and enhance high quality music education for children and young people.
“From the first moment I picked up a guitar as a young boy in Wallsend, music has been the most important part of my life,” said Sting. "Music Partnership North will give children across the North East the chance to discover a lifelong love of music.
“The region has a great creative atmosphere and legacy and as this song demonstrates, music is very much alive and an important part of people’s lives.”
Find out more about Music Partnership North here.