In honor of their 15th Anniversary, non-profit Road Recovery has partnered with the revolutionary PledgeMusic direct-to-fan music platform to raise money to provide 5,000 at-risk teens access to help through community outreach programs and local support services in 2014.
The New York-based organization is dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources. Since its inception in 1998, the organization has impacted over 50,000 young people through outreach programs and community based services. Through the PledgeMusic campaign, the charity has the opportunity to reach a wider audience of supporters to help more at-risk teens beat adversity.Throughout this campaign pledgers will hear from a community of supporters including celebrities such as Slash, Amy Ray (Indigo Girls), Denis Leary, James Hetfield (Metallica), Simon Kirke (Bad Company), John Varvatos, Alice in Chains, as well as participants/alumni, staff and families, about how Road Recovery has affected their lives.
Actor and comedian Denis Leary, who has a personal connection to the cause has provided a video available on PledgeMusic describing the difference the organization makes in young people’s lives. A $30 pledge will provide one at risk teen access to help through Road Recovery’s community outreach programs. Everyone who pledges will get two digital downloads of legendary rock-n-roll guitarist Slash playing with Type II – Road Recovery’s youth house band from the RecoveryTrax program. Pledgers can also receive signed memorabilia by celebrities such as Nicole Richie, Pink, Tommy Lee. Higher tiered items donated from celebrity supporters include a private SKYPE chat with a rock star, a John Varvatos shopping spree plus styling session, a day in a state-of-the-art recording studio, and signed guitars by Slash, Alice in Chains, and Ronnie Wood & Mick Taylor (of The Rolling Stones fame). More exclusives with celebrity support will be unveiled in the coming weeks. Pledge your support now here.
“We initially set up the PledgeMusic platform not only to help artists, but to help great causes succeed as well,” said Benji Rogers, CEO & Co-Founder of PledgeMusic. “With our platform artists, fans and charities all win through our work and Road Recovery is a perfect example of impactful campaign designed to really help a cause very dear to me.”
“The magic of Road Recovery is the relationships that exist between the adults and youth, where both are able to share their struggles and solutions and draw strength from each other, through the process of coming together to create something beautiful and powerful, through the power of WE. This is the power of Road Recovery. On our own, we’re in trouble, but together we can do anything,” said Gene Bowen, Founder of Road Recovery.
PledgeMusic is the world’s leading online, direct-to-fan music platform, offering artists a unique way to engage their fans in the music making experience whilst interacting with PledgeMusic’s global community of music fans. Since its inception in 2009, PledgeMusic has worked with artists and labels to deliver high impact campaigns that provide exclusive engagement, incentives and content for music fans as well as new commercial benefits and revenue streams for artists and music labels.
PledgeMusic’s platform has generated chart topping albums worldwide. Successful campaigns have included campaigns have included Slash, The Libertines, Bring Me The Horizon, Ginger Wildheart, Ben Folds Five, Killing Joke, Emmy The Great and Rachel Yamagata amongst others.
Road Recovery is a New York-based non-profit 501c3 organization Road Recovery founded in 1998 through the support of Sony Entertainment and Dreamworks Records, substance abuse and mental health specialists, and entertainment industry professionals who have confronted similar crises and wish to share their life experiences with at-risk teens through the dynamic process of creating, planning and executing their own live concert events and recording projects. Road Recovery has received generous time and support from a wide-range of people, from those behind the scenes to the ones on major concert stages, including Ozzy & Sharon Osbourne, Tony Bennett, Iggy Pop, KISS, Eric Clapton, James Hetfield (Metallica), Joe Perry (Aerosmith), Peter Frampton, John Varvatos, Little Steven, Joe Walsh (Eagles), Alice in Chains, Jon Anderson (YES), Buddy Guy, Joan Jett, Phil Ramone, Perry Farrell (Jane's Addiction), Trey Anastasio (Phish), among others.
More information is available at www.roadrecovery.org.
