Save the Children today launched a star-studded film featuring actress Isla Fisher, Disney actor Cameron Boyce, Bollywood megastar Kunal Kapoor and Kenyan former world record marathon holder Patrick Makau, to promote its World Marathon Challenge for kids.
The World Marathon Challenge, a global relay race in which teams of kids come together to complete a full marathon, is taking place globally throughout the month of October, and involves more than 50,000 children in 67 countries. The relay race aims to raise awareness and funds for programs focused on child survival and well-being.
The short film has each of the stars running a leg of the race in different corners of the world. The film kicks off in Kenya with athlete Patrick Makau deftly gliding through the rural countryside. It then cuts to Bollywood’s Kunal Kapoor as he charges past ruins on the outskirts of Mumbai, before passing the baton to the safe hands of Isla Fisher in the United States. Cameron Boyce (“Grown Ups,” “Grown Ups 2”) then takes center stage in Los Angeles, with baton-twirling breakdance moves his fans will love.
The action-packed film also features children, young acrobats, parkourists and free-runners from Los Angeles and around the world.
Isla Fisher said, “I recently visited Save the Children’s work in Brazil, and there is nothing more important than making sure every child gets the health and nutrition they need. All children should be able to reach their potential.”
Kunal Kapoor said, “This breath-taking film is energetic, exciting and fun. It is a celebration of the power, resilience and ingenuity of children and young people around the world. I have seen first-hand the work done by Save the Children, and ask people to back their global campaign to save children’s lives.”
Patrick Makau said: “Dramatic progress is being made around the world in saving children’s lives from poverty and disease. Change is possible, and I encourage people to join Save the Children’s campaign and be part of this movement. Growing up is hard enough. It shouldn’t be a race for survival.”
Carolyn Miles, president and CEO of Save the Children, said: “Our global ambassadors have given their support to this critical issue. We want this energetic film to inspire people to take action all around the world. All children must be able to access life-saving care and be given the opportunity to thrive, no matter where they are born.”
To find out how to take part in the World Marathon Challenge, go to WMC.savethechildren.org or use #WMC2013 on Twitter.