Patagonia appreciates that all life on earth is under threat of extinction, and aims to use the resources they have—business, investments, voice and imaginations—to do something about it.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
As the climate crisis deepens, Patagonia see a potential, even probable end to such moments, and so they’re fighting to save them. They donate time, services and at least 1 percent of their sales to help hundreds of grassroots organizations all over the world so that they can remain vigilant, and protect what’s irreplaceable. At the same time, Patagonia know that we risk saving a tree only to lose the forest—a livable planet. As the loss of biodiversity, arable soils, coral reefs and fresh water all accelerate, they are doing their best to address the causes, and not just symptoms, of global warming.
Staying true to their core values during forty-plus years in business has helped them create a company they’re proud to run and work for. To stay in business for at least forty more, we must all defend the place we all call home.
GETTING INVOLVED
Patagonia Action Works: For almost 40 years, Patagonia has supported grassroots activists working to find solutions to the environmental crisis. But in this time of unprecedented threats, it’s often hard to know the best way to get involved. That’s why Patagonia are connecting individuals with their grantees, in order to take action on the most pressing issues facing the world today. Visit their Action Works page for more information.
Patagonia Provisions: Together, we donated soups, Buffalo Jerky, Breakfast Grains and more to the Marin Food Bank, the Haight Ashbury Food Pantry, and the Ferndale Food Bank—putting food on the table of low income seniors and neighbors living in crisis. We also teamed up with Dr. Bronner’s and Grassroots Alliance to serve 10,000 meals in the wake of Hurricane Harvey, and helped feed people displaced by the California wildfires. Learn more about Patagonia Provisions here.
Worn Wear: Worn Wear is Patagonia’s program that keeps gear in action longer. Why extend the life of gear? Because the best thing we can do for the planet is get more use out of stuff we already own, cutting down on consumption. Connect with Patagonia to repair, share and recycle your gear.
Granted: The Granted film series tells the stories of people who are fighting to preserve or restore life-giving connections to their lands, cultures and communities. Patagonia is proud to support the filmmakers behind these stories through their Environmental Grants Program. Learn more about the films here, and find out about Patagonia’s environmental grants here.