Power of Parents Celebrity Supporters & Events

In 2006, Duracell® and the National Center for Missing & Exploited Children® (NCMEC®) joined forces to create the Power of Parents program — a nationwide child safety preparedness program designed to help families protect their children. The program helps to dispel the most common safety myths and remind families of the importance of keeping an up-to-date photo of their child. Through education and useful tools, our mission is to help provide parents and guardians with the Power to Protect their families.